Marketing Minor

Do you notice how brands talk to you, or wonder how companies get you interested in their products and ideas so accurately? Shawnee State University offers an exciting marketing minor that will expose you to the dynamic and diverse world of marketing.

This minor in marketing teaches you how organizations, whether they're selling a product, a service, or even promoting a cause, use communication to inform and persuade their "customers." In our marketing courses, you'll have the chance to complete several "real-world" projects, giving you hands-on experience with current practicing business owners and non-profit leaders, helping you gain the necessary skills and knowledge to pursue management opportunities that require a strong understanding of marketing.

Marketing’s principles impact our daily lives and are crucial for any field, not just traditional business. No matter what your primary major is – whether it's healthcare, non-profit management, arts, or even science – every organization depends on marketing communications to achieve its goals. For example, a hospital markets its services, a charity markets its cause to donors, and a tech company markets its new software. By understanding marketing, you'll gain valuable skills in communication, persuasion, and strategy that are essential for managers in any industry, making you a more versatile and attractive candidate in the job market.

If you're ready to understand how the world communicates and gain skills that are universally valuable, consider the minor in marketing at Shawnee State University. This is your chance to dive into a field that touches every aspect of our lives and acquire the knowledge needed for leadership roles.